Valera · content
Valera Green Screens
Services
Content Creation
Video Production
Social Media
The Challenge
2020. Everyone's on video calls. Nobody's background is ready. Valera Screens had the solution: professional-quality green screens for home offices. But the market didn't know the product existed, and the window of peak demand was closing fast. We had to build awareness and drive sales while the world was still stuck at home.
The Strategy
Make the awkward scenarios the campaign. Party remnants. Messy rooms. A dad painting in his underwear behind you on a Zoom call. Relatable enough to share, on-budget enough to actually produce. The humor was the hook, but the product was the punchline: you don't have to live like this.
Stage 1 — Concept
"We've Got Your Background." Multi-channel campaign built around humor and the universal remote-work reality of 2020. The creative platform was designed to work across B2B (LinkedIn, email) and B2C (social, web) simultaneously, since Valera needed to reach both individual buyers and companies outfitting remote teams.
Stage 2 — Production
Video ads shot to look like real Zoom disasters. LinkedIn campaign targeting remote workers and office managers. Email series for leads and existing customers. Full website overhaul to support e-commerce conversion. All built around scenarios that made the product the obvious solution to a problem everyone was living through in real time.
Stage 3 — Launch
Campaign deployed during peak remote-work demand when the audience was most receptive. LinkedIn served as the primary B2B channel, driving both direct sales and corporate bulk orders. Email and web supported the full funnel from awareness through purchase. Speed mattered: the entire campaign went from brief to market in weeks, not months.
Outcomes
Significant lifts in brand awareness, website traffic, and direct sales during the highest-demand window in the category's history. Valera went from an unknown product to a recognized name in the remote-work equipment space. The campaign proved that timing, humor, and a clear product truth can outperform a big budget when the strategy is right.
