J. Barbush is an award-winning copywriter and co-founder of Cast Iron LA. With over three decades in advertising, he's held senior creative roles at RPA, Dailey, and David&Goliath.
J. started his career in production at MTV before moving to RPA in '96. He's developed social media and 360 campaigns for Honda, Honda Motorcycles, VH-1, Discovery Channel, SYFY, SharkWeek, Tempur-Sealy, East West Bank, Hilti, No Compromise Gaming, and more.
In 2007, he built and led the social media creative team at RPA from the ground up. Under his direction, a team of 25 created content for Honda, Farmer's Insurance, Dole, LA Clippers, and ampm. He's also a skilled video editor who's personally cut over 100 pieces.
Like his partner Luis, J. earned the creative director title but chose to stay in the work. He's a conceptual problem solver who'd rather write the campaign than manage the people writing it. That's what Cast Iron LA was built for.
He's taught advertising at Art Center College of Design and published in Adweek, Digiday, HuffPost, The Drum, and others. He's also judged for the Webbys, LeBook, and the Addys.
His campaigns have won at Cannes, Clio, One Show, Shorty, Webby, J.D. Power, and more.