FAQ
Frequently Asked Questions About Cast Iron LA
What does Cast Iron LA do?
We're a full-service marketing and creative agency in Los Angeles. We handle campaigns, branding, paid media, social media, web design, SEO, AI search optimization, and content production. Two experienced creatives do the work directly, backed by AI-powered workflows and an on-demand network of specialists.
Where is Cast Iron LA located?
We're based in Woodland Hills, California, in the heart of the San Fernando Valley. We serve clients throughout Los Angeles and nationally.
What is a boutique marketing agency?
A boutique agency is a small, specialized firm where experienced creatives work directly with clients. Unlike large agencies with layers of account managers and junior staff, boutique agencies offer direct access to the people doing the work, often at a lower cost with faster turnaround.
How is Cast Iron LA different from a traditional agency?
At most agencies, you pitch to the A-team and get handed off to juniors. At Cast Iron LA, the two people you meet are the two people doing your work. We don't have account managers, project managers, or layers of approval. You talk directly to an experienced Art Director and Copywriter with 30+ years of combined Fortune 500 agency experience.
How does Cast Iron LA use AI?
We use AI-powered workflows to accelerate research, production, and iteration. This lets a lean team deliver at the speed and volume of a much larger agency. The creative thinking and strategy stays human-led. AI handles the heavy lifting so we can focus on the ideas.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of structuring your content and brand presence so AI-powered search tools (like ChatGPT, Perplexity, and Google AI Overviews) cite and recommend your business. It's the next evolution of SEO, and we offer it as a dedicated service.
What industries does Cast Iron LA work with?
We've worked with brands across B2B (Hilti, East West Bank), consumer tech (No Compromise Gaming, Escort Radar, ThinOptics), organic beauty (Erbaviva), entertainment (Discovery Channel, VH-1), sports (USA Bobsled & Skeleton), and more. Check out our portfolio for examples. We work best with growth-stage companies and established brands that want experienced creative talent without the traditional agency overhead.
How much does it cost to work with Cast Iron LA?
Every engagement is scoped to the work, not to a retainer formula. We provide a clear price based on what you need before any work starts. Because we run lean (two principals, AI workflows, no overhead), our rates are typically 30-50% less than comparably experienced teams at larger agencies. Book a free call and we'll walk you through pricing for your specific project.
What awards has Cast Iron LA won?
Our principals have won Emmy, Cannes Lions, Clio, One Show, and Webby awards for work produced at agencies including RPA, Dailey, and David&Goliath. That same caliber of creative thinking goes into every Cast Iron LA engagement.
How do I get started?
Book a free call or send us a message. We'll talk through your goals, scope the work, and give you a clear plan and price. No pressure, no six-month onboarding process.