Luis Ramirez

Luis Ramirez is an experienced art director and co-founder of Cast Iron LA. Over 30+ years in advertising, he's led visual campaigns at RPA for brands like Honda, Pioneer, Pentax, Cedar Electronics, VH-1, and Hilti.

His career spans the full evolution of digital advertising. The Honda.com redesign Luis art-directed in the mid-'90s won a One Show Gold Pencil and a Clio Award, and held the #1 spot in J.D. Power for six consecutive years. From that redesign to today's AI-powered creative workflows, Luis has consistently stayed ahead of how the industry makes things.

We've earned the title of creative director, but we chose to keep doing the work. I didn't go to art school to become a manager. The further we climbed the ladder at big agencies, the less actual creative work we got to do. That's why we started Cast Iron LA. Here, we're art director and copywriter first. Always.

At CILA, Luis leads art direction, design systems, and the agency's AI infrastructure. He's built custom workflows using Claude, Adobe Creative Cloud, and AI image generation that let a two-person agency outproduce teams ten times its size. He also teaches social media and online advertising at Otis College of Art and Design.

The person you meet is the person making your campaign. That's the whole point.