Shook & Stone · campaign
Shook & Stone: Call In The Big Dogs
Services
Creative Concept
Branding
Campaign Development
Art Direction
Introduction
We created a tv, outdoor and digital marketing campaign for Las Vegas Attorneys, Shook & Stone. The campaign included a three-day shoot with director Matt Uhry and EP, Martell Rose, that produced nine TV spots currently running in the Las Vegas market. We also created a jingle with composer Zack Wright.
Challenge
Shook & Stone is a law firm that represents individuals who have been injured or wronged due to the negligence of others. They wanted to create a TV, outdoor and digital marketing campaign that would highlight their commitment to fighting for the underdog, and differentiate themselves from other law firms in the crowded Las Vegas market.
Insight
Our team at Cast Iron LA identified the insight that many people feel helpless and vulnerable when searching for a lawyer. We decided to use dogs as surrogates for the clients, and create a digital marketing campaign that would showcase Shook & Stone’s commitment to fighting for justice in a disarming way.
Strategy
We produced a total of nine TV spots, five radio spots, outdoor ads, Google display and search ads, web consultation, print and social media content. The entire digital marketing campaign was developed by a team of four people, with the goal of creating a campaign that would resonate with the target audience and stand out in the crowded Las Vegas market.
Execution
The spots showcased the different types of cases that Shook & Stone handles, and emphasized the firm’s commitment to fighting for justice. We also created a jingle with composer, Zack Wright, that further reinforced the digital marketing campaign’s theme of fighting for the underdog.
Results
The Shook & Stone digital marketing campaign has been a huge success. The TV spots have received positive feedback from the target audience and are currently running in the Las Vegas market. The campaign has helped Shook & Stone differentiate themselves from other law firms in the crowded Las Vegas market and has reinforced their commitment to fighting for justice. The jingle has become a memorable and recognizable aspect of the campaign.