Erbaviva Brand Refresh

The Challenge

Four years into a partnership with a premium organic skincare brand that shared our values around sustainability and transparency. Erbaviva's products were already loved by the customers who found them, but the brand's digital presence wasn't keeping pace with the product quality. Time to make the outside match what was already true inside.

The Strategy

Full-system refresh. Not just new photos, new touchpoints. Built from real consumer insight, including focus groups with moms who actually use the product daily. We needed to understand what drove loyalty before we changed how the brand showed up. The refresh had to feel elevated without losing the warmth and accessibility that made Erbaviva resonate in the first place.

Stage 1 — Research & Identity

Brand study and focus groups with existing customers. Then a photoshoot capturing the natural, organic essence of the Mama, Baby, and Body product lines. Visual language built to last across seasons and campaigns, not just a single launch. Every image and color choice was grounded in what we heard from real users.

Stage 2 — Design & Content

Website redesign optimized for e-commerce conversion. Email campaigns rebuilt from template to strategy. Video ads for paid social. Organic social management across platforms. Display ads for retargeting and prospecting. Every channel rebuilt around a consistent voice and aesthetic so the brand felt like one thing everywhere it showed up.

Stage 3 — Ongoing

Cast Iron LA continues to manage Erbaviva's full digital presence. The partnership, now four-plus years in, is still active and expanding. We handle everything from seasonal campaign planning to day-to-day social management. The relationship works because we operate as an extension of their team, not an outside vendor.

Outcomes

50% revenue growth year over year, with a 4% conversion rate and an average order value of $125-$150. For a premium organic skincare brand in a crowded DTC market, those numbers reflect both product-market fit and a digital strategy that consistently puts the right message in front of the right customer.