Introduction
In late 2024, Cast Iron LA began partnering with the USA Bobsled/Skeleton team to support their content, fundraising, and brand strategy. This team, fueled by passion and resilience, represents a distinct and powerful facet of American sport.
Challenge
Winter sports in the U.S. face unique challenges, particularly around funding and visibility outside of the Olympic season. For the USA Bobsled/Skeleton team, attracting recognition and sponsorship meant connecting with audiences who value dedication and patriotism.
Strategy
Our approach is built around a central message: “For the Love of the Sport.” This concept emphasizes the team’s true commitment, highlighting athletes as underdogs who balance full-time careers, pay their own travel expenses, and come from diverse athletic backgrounds to represent the U.S. on the world stage. Cast Iron LA is crafting a storytelling foundation that brings fans and sponsors closer to the sacrifices and passion that fuel this team’s journey.
Execution
Initial efforts have focused on sharing the heart and hard work behind each athlete, creating foundational content that celebrates their dedication. Through targeted outreach and storytelling, we’re building momentum for a brand story rooted in resilience and love for the sport. “For the Love of the Sport” resonates as a rallying cry for fans and sponsors who see the authenticity in the team’s relentless drive.
Results
Our early work has generated positive feedback, building engagement and sparking interest from potential sponsors drawn to the team’s passion and grit. With “For the Love of the Sport” as our guiding message, Cast Iron LA is helping the USA Bobsled/Skeleton team forge a meaningful connection with audiences and partners alike.